firstname.lastname@example.org recommends you check out this article on Creativity-Online.com: Fiat: Street Evo
Pretty Cool Mobile apps by Leo Burnett Iberia, its an evolution of QR Codes and AR with a twist..
Leo Burnett Iberia came up with this new way to utilize road signs with its new Street Evo effort for Fiat. The agency created a mobile app that treats the signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. Stop signs for example, will show them the car’s breaking capabilities. For added incentive, secret prizes are hidden behind some of the signs.
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Ecco questa mi sembra veramente un’idea brillante, di difficile realizzazione in Italia o perlomeno a Roma, ma il concetto però è forte, meditate ……
Peer-to-peer communities are increasingly providing value and convenience to consumers is a wide range of markets, from car-sharing tocurrency exchange. New online community Park Circa
is now bringing the concept to parking, creating public parking spaces in otherwise off-limits driveways.
Still in beta, but with plans to expand globally, Park Circa organizes a community of members who are either looking for parking or have parking facilities available. Members can list their driveway parking space as available when it’s not in use — earning cash when someone uses their spot. The payment method works on a ‘pay-as-you-go’ system, whereby drivers top-up credit on their Park Circa account. This is then transferred to the owner of whichever parking space the driver selects, with the hourly rates decided by the spaces’ owners. Members can view available parking spaces and complete payment via the Park Circa mobile app.
As with any online rental community, the project will rely on a large membership to succeed, and it will be in direct competition with services such as SpotScout. However, the service is well presented and offers genuine convenience. A critical mass of users could well see Park Circa flourish. Watch this space!